It's easy for men to fall into a grooming rut. You find what works for you and use that same product for years without ever trying something new. And that's fine ... until it's not. Take your hair, for example. Maybe you're still using the same product you used when you were younger. But your hair changes and so does the style—if only slightly—over the years. Not to mention, there are advances in chemistry and additions to product lines you don't want to miss out on.
Like grooming cream, the versatile lotion-like styling agent that works on a wide range of hair and controls hair with a lighter, more natural touch that's well suited to the way guys are wearing their hair these days. Whether you've got long or short hair (or maybe enduring the awkward growing-out phase) these reworkable creams smooth frizz and give you control without weighing down hair or making it look too stiff or "styled." What's more, most of the best creams out there contain natural essential oils or botanical extracts. The kind of nourishing and hydrating ingredients that condition your hair and make it softer and shinier the more they're used.
Some Hair Cream
$18 by Grooming Lounge
This rich lotion has a light hold and conditions the hair while taming frizz.
Thickening Grooming Cream
$5.99 by Every Man Jack
For those looking for a stronger hold or to thicken up short or thinning hair.
Sage Styling Cream
$22 by Malin + Goetz
Ideal for medium length hair, this provides definition and texture with a matte finish.
Medium Hold Styling Cream
$20 by V76
This thick "high memory" cream moisturizes hair (and scalp) for a fuller, moveable hold.
Soft Hold Styling Creme
$22 by Port Products
An ultra-light cream with a subtle, lived-in hold best for thick or longer hair.
Sleek Finish Texture Cream
$14.50 by Jack Black
For a touch more shine without any stiffness, this one's great for coarse or wavy hair.
You want to apply the cream to hair that's almost completely dry. Towel dry your hair until about 80% dry and then run your hands through it into the style you're going for. Once it's almost fully dry, squeeze a bit of grooming cream (the amount will depend on your length of hair) into the palms of your hand. Rub your hands together to emulsify the cream and work it into your hair. For a touch more hold once you're styled, emulsify a little more cream and lightly pat it into the hair.