Eunice Lee, the designer behind Unis, specializes in restraint when it comes to her brand's clothes. She favors sophistication over flash, quality over quick trends. So we asked her for the essential foundations that every guy should have in his closet. "This is definitely a good place to start," she says. "There are others, of course, but I can see a guy in the pair of the right jeans and a great T-shirt and I am never, ever bored."
Simple white sneakers.
They could be canvas like some Supergas or leather like Common Projects, and don't worry if they get a little dirty.